October 18, 2022; New Delhi: Festivals are incomplete without food and people! The magic or nostalgia of home-cooked food is irreplaceable. And who can forget family gatherings! Any festive celebration is incomplete without family members coming together and having discussions over a meal or relishing their favourite sweet dish. The festival of Diwali is also an occasion for gifting our close ones with the most memorable and lovable offering to suit their preference. Keeping this insight at the core, Dhara, India’s leading edible oil brand from Mother Dairy, has rolled out a new campaign for Diwali 2022, but with a badlaav.

Click here to view PDF

August 31, 2022; New Delhi: Kickstarting the festive fervour across the nation with an aim of building upon its overall brand proposition of Zara Sa Badlaav, Dhara, India’s leading edible oil brand from the stable of Mother Dairy Fruit & Vegetable Pvt. Ltd., has rolled out a new campaign titled #KhaanePeKehna. The newly introduced campaign is in line to the brands communication narrative of urging consumers to bring in a badlaav, with this time, putting focus on mealtime conversations.

Click here to view PDF

New Delhi, 16th August 2022: Mother Dairy is compelled to raise its liquid milk prices by Rs. 2/litre with effect from August 17, 2022. The new prices will be applicable for all milk variants. The Company has been experiencing a surge in varied input costs which have increased multifold during the last 5 months. For instance, the farm prices of raw milk have alone firmed up by about 10-11% in the said period. Likewise, the cost of feed and fodder has also witnessed a significant rise during the same time due to the heatwave observed earlier in the country and on account of the extended summer season.

Click here to view PDF

New Delhi, 02 June 2022: On the occasion of upcoming World Environment Day 2022, Mother Dairy Fruit & Vegetable Pvt. Ltd. MDFVPL, country’s leading milk and milk products major, today reiterated its commitment towards a cleaner environment by pledging to become ‘Plastic Waste Neutral Company’ by FY2023-24, which means that the company will collect, recycle/co-process the same amount of plastic waste which is used in its product packaging in a year. In its endeavor to achieve this feat, the Company has also set its sight to recycle/co-process more than 7,000 MT of post-consumer used plastic waste by end of FY2022-23.

Click here to view PDF

New Delhi, 01 June 2022: Taking the overall brand proposition of its value-added dairy products – Rishton Ka Swaad Badhaye – to a new product category, Mother Dairy, country’s beloved milk and milk products major, is rolling out a new digital campaign – Milkshake Pe Baat Hogi Toh Baat Achchi Hogi. The campaign beautifully narrates the thought of stimulating togetherness and family bonding over its range of Milkshakes.

Click here to view PDF

Kolkata, 11 April 2022: Mother Dairy Fruit & Vegetable Pvt. Ltd., Delhi’s beloved dairy major and a wholly owned subsidiary of National Dairy Development Board NDDB, today, announced that is has embarked upon a journey to strengthen its presence and visibility in the state of West Bengal, aimed at growing its value-added dairy products portfolio with a CAGR of over 30% in the next 5 years.

Click here to view PDF

New Delhi, 11 April 2022: Taking the overall brand proposition of its value-added dairy products – Rishton Ka Swaad Badhaye – to a new geography, Mother Dairy, country’s beloved milk and milk products major, has today announced that it is rolling out its first-ever vernacular campaign focusing on its Mishti Doi. The campaign which is going live on the eve of Pôila Boishakh 2022, has been developed exclusively for its consumers across Kolkata and West Bengal.

Click here to view PDF

New Delhi, 23rd March 2022: Mother Dairy, country’s beloved milk and milk products major, has rolled out a new digital campaign – Nutrifit Your Family – especially for its dairy-based probiotic portfolio ‘Nutrifit’. The newly introduced campaign is aimed to position its dairy-based probiotic range of products for all age-groups within a family, including kids, teenagers, adults, etc.

Click here to view PDF

New Delhi, 09th March 2022: Mother Dairy, country’s beloved milk and milk products major, has rolled out a new digital campaign – #LayerItWithLove – focussing on its butter and cheese categories. The newly introduced campaign is aimed at creating awareness and enhance brand affinity by stimulating sweet moments over conversations in a family.

Click here to view PDF

New Delhi, 05th March 2022: In view of the rising farmer prices, fuel costs and costs of packaging material, Mother Dairy is compelled to raise its liquid milk prices by Rs. 2/litre in Delhi NCR with effect from March 06, 2022. The new prices will be applicable for all milk variants.

Click here to view PDF

New Delhi, 10th January 2022: In a massive expansion with an aim to outpace the industry growth in the Ghee segment, dairy industry behemoth Mother Dairy, is aiming at an over 20% growth in the category in the next three years by making the product available at 50,000 additional retail units in 200 towns across the country. The expansion spree will go a long way in providing superior quality product to the consumers battling spurious products in the market.

Click here to view PDF

25th October 2021; New Delhi: What are festivals without food and people around Even a simple recipe cooked at home and served with love can overwhelm us with happiness. Keeping this insight at the core, Dhara, India’s leading edible oil brand from Mother Dairy, has rolled out a multi-lingual 360-degree campaign on the occasion of Diwali, titled ‘Ek Naya Riwaaj Dhara Ke Saath’. With the new campaign, the brand aims to foster the thought of celebrating the festival of lights with one and all, irrespective of the relation, thereby spreading happiness all-around.

Click here to read more

14th October 2021; New Delhi: Mother Dairy, Delhi’s own milk and milk products major and a wholly owned subsidiary of National Dairy Development Board NDDB, today announced that it has embarked upon a journey to strengthen its consumer touch-point network in the NCT of Delhi, mainly led by kiosks and franchise shops.

Click here to read more

01st October 2021; New Delhi: Mother Dairy, India’s leading milk & milk products major and a wholly owned subsidiary of National Dairy Development Board NDDB has rolled out a digital film on the occasion of Gandhi Jayanti 2021, urging consumers to reduce the use of plastic whenever and wherever possible from their daily lives. The film stresses on the fact that how unknowingly we have imbibed the use of plastic in everyday activities.

Click here to read more

28th September 2021; New Delhi: Dhara, India’s leading edible oil brand from Mother Dairy has rolled out a digital film on the occasion of World Heart Day 2021, advocating the importance of heart health, especially amongst young Indians under the age of 40 years. The digital film artfully highlights the fact that today’s adults, specially under the age of 40 years, are vulnerable to cardiovascular diseases owing to the varied inconsistencies settling in modern day lifestyles.

Click here to read more

New Delhi, 10th July 2021: Mother Dairy is compelled to raise its liquid milk prices by Rs. 2/litre in Delhi NCR with effect from July 11, 2021. The new prices will be applicable for all milk variants. The milk prices were last revised about 1.5 years ago in December 2019.

Click here to read more

18th June 2021; New Delhi: Dhara, India’s leading edible oil brand has rolled out a digital film celebrating the occasion of Father’s Day, which urges consumers to legally adopt and support unaccompanied children in this pandemic. Showcasing the joy of parenthood, the digital film subtly conveys a father’s love for her adopted daughter encapsulating the emotional connect beautifully.

Click here to read more

New Delhi, 04th June 2021: A day before World Environment Day 2021, Mother Dairy Fruit & Vegetable Pvt. Ltd. MDFVPL, country’s leading milk and milk products major, reiterated its commitment towards a cleaner environment; and announced that is has collected & recycled/coprocessed 7,284 MT of post-consumer used plastic waste in the country till March 2021. The overall volume includes both Multi-Layered Plastic MLP and Single Layered Plastic SLP waste.

Click here to read more

New Delhi, 25th March 2021; Mother Dairy, country’s leading milk and milk products major, is rolling out a new Ice Creams campaign #KhushiyonKiParampara targeting consumers across varied age groups. The campaign beautifully curates the thought of stimulating togetherness and family bonding while indulging in favoured flavours of ice creams. The newly introduced TVC films are tied to the umbrella proposition of Rishton Ka Swaad Badhaye and aptly depicts an Indian household bonding over their love for ice creams, celebrating the occasion as a daily ritual.

Click here to read more

New Delhi, January 16, 2021: Dhara, India’s leading edible oil brand, has rolled out its new campaign – ‘Rishton Ki Sehat’ that manifests the importance of looking after the general well-being of one’s family by adopting good health practices. With its new campaign, the brand aims to build upon its brand proposition of Zara Sa Badlaav Banaye Life Behtar. The multi-lingual campaign has been introduced in Assam, Bihar, Chhattisgarh, Delhi NCR, Jharkhand, Karnataka, Madhya Pradesh, Maharashtra, Odisha, Punjab, Rajasthan, Uttarakhand, Uttar Pradesh, and West Bengal.

Click here to read more

New Delhi; January 14, 2021: Giving a joyous start to 2021, Mother Dairy Fruit & Vegetable Pvt. Ltd., a wholly owned subsidiary of National Dairy Development Board NDDB, today announced that it will launch 5 new packaged products under its Mother Dairy and Safal brands, in the month of January 2021. The new packaged products are being introduced with the objective of offering superior quality, hygienically packed and convenient options to consumers. The announcement marks the auspicious occasion of Makar Sankranti and was made in the presence of Ms. Varsha Joshi, Chairman, National Dairy Development Board, Dr. Omveer Singh, Deputy Managing Director, Mother Dairy and other key officials from the Company.

Click here to read more

New Delhi, 9th November 2020; Mother Dairy, country’s leading milk and milk products major, has rolled out a new campaign – #KhushbooApnepanKi – focusing on Mother Dairy Ghee. The newly introduced campaign is aimed at evoking nostalgia and stimulate togetherness this winter season. The campaign strives to take consumers down the memory lane, reminiscing fondly of their favourite dishes cooked by their near & dear ones with loads of love, especially using Ghee as an ingredient. The three-month long campaign will be showcased across print, digital, radio and outdoor mediums, and is targeted to create awareness and enhance brand affinity for Mother Dairy Ghee amongst its consumers in Delhi NCR, while creating a distinct value proposition.

Click here to read more

Bhopal, 29th October 2020: Mother Dairy, country’s leading dairy major and subsidiary of National Dairy Development Board NDDB, today announced the launch of its milk sales operations in the city of lakes - Bhopal. After Indore, Gwalior and Jabalpur, the Company has forayed in the city of Bhopal as part of its expansion strategy in the state of Madhya Pradesh. Mother Dairy milk is currently available across more than 100 cities across the country.

Click here to read more

October 08, 2020; New Delhi: Dhara, India’s leading edible oil brand, has roped in leading women sportspersons as brand advocates for its latest digital campaign #RestartIndia to encourage the entire nation to get back to active living amidst the unruly changes in lifestyles of many due to the ongoing challenging situation outside. The new campaign, conceptualized by Dhara Cooking Oils and executed by Mixed Route Juice, is live on the brands social media pages including Facebook, Twitter, and Instagram.

Click here to read more

New Delhi, 31 August 2020; Entrusting its consumers with the quality and safety aspects of packaged foods, Mother Dairy, India’s leading milk and milk products major, announced the introduction of a new campaign - #PaneerPackedHaiTohSafeHai. The new campaign is focused towards encouraging consumers to opt for packaged paneer over some loose paneer options given the latter’s uncertainty. The month-long campaign, kick-starting from August 31, 2020, will be showcased over the digital and radio mediums, including the Brand’s social media pages.

Click here to read more

New Delhi, 17 August 2020; Leading with its promise of benefitting both the farmers and the consumers, Mother Dairy, the diversified dairy brand of National Dairy Development Board NDDB, has introduced Frozen Jamun Pulp, under its horticulture brand – Safal, for consumers across Delhi NCR. The category-first product is being made of 100% natural jamun fruit which is being sourced from the tribal community in Jharkhand with an aim to ensure a direct market access and a sustainable livelihood for the local community.

Click here to read more

New Delhi, 30 July 2020; With changing lifestyle creating significant awareness for convenience food, the humble bread loaf has risen in popularity to occupy a permanent place in pantries of every household.

Click here to read more

New Delhi; July 23, 2020: To relieve consumers of the worry of celebrating the upcoming festivities, Mother Dairy, India’s leading milk and milk products brand has expanded its range of traditional milkbased sweets in Delhi NCR.

Click here to read more

New Delhi; July 08, 2020: Making an entry into the new category of Ice Cream - Chocolates, Mother Dairy a leading dairy player in India introduced brand ROCKET, with two exciting flavors of French Vanilla and Belgian Chocolate.

Click here to read more

New Delhi, June 15 2020: To make life easier for consumers in the post Covid world, Safal, the fruits and vegetables arm of Mother Dairy has partnered with restaurant aggregator and food delivery company Zomato for offering the convenience of home delivery of fresh farm produce to the door steps of consumers in select locations of Delhi NCR.

Click here to read more

New Delhi, 08 June 2020: In the current scenario of coronavirus as ‘immunity boosting’ has gone trending, Mother Dairy, the milk and milk products major and subsidiary of National Dairy Development Board NDDB, today introduced butterscotch flavoured Haldi Milk turmeric latte. Made with concentrated turmeric extract, each bottle delivers same benefit as taking one teaspoon of Haldi powder in milk.

Click here to read more

New Delhi, 5th June 2020: In the wake of COVID-19 outbreak, considering the importance of immunity boosting measures being undertaken by the Ayush ministry of Government of India, Safal took the initiative to provide 1000 Tulsi Basil plants to its select shoppers on the occasion of World Environment Day.

Click here to read more

May 26th 2020; New Delhi: Imprinted in our memories from the time the ad used to play on Doordarshan, the jingle and the jalebi kid is still alive in our hearts and mind even after two decades. Back in the early90s this tune had kick-started the ‘Anokhi Shuruat’ of a dynamic journey for the leading edible oil brand and today as Dhara re-launches the tune Dhara Dhara Shuddh Dhara, it takes the audience back to the glorious days of past.

Click here to read more

Kolkata, May 7 2020: West Bengal has emerged as the fastest growing market for Dhara as the leading edible oil brand was able to sustain supplies and thereby ensure availability even during the challenging Covid lockdown in April throughout the country.

Click here to read more

April 24 2020; New Delhi: Mother Dairy, the milk and milk products major in India has associated with the famous writer, presenter, actor, and stand-up comedian Zakir Khan for their ongoing campaign ‘Rishton Ka Swad Badhaaye’.

Click here to read more

New Delhi, April 23, 2020: Mother Dairy, the milk and milk products major and subsidiary of National Dairy Development Board (NDDB), has stepped up its efforts to be able to reach more people and ensure supplies of essential commodities like milk and milk products in more localities of Delhi NCR as Government extends the Covid-19 lockdown.

Click here to read more

New Delhi, April 14, 2020: In the current COVID-19 pandemic, India's leading dairy company Mother Dairy has made special arrangements at government declared hotspots for regular supply of milk and milk products to the people of Delhi-NCR.

Click here to read more 

New Delhi, 20 March 2020: Mother Dairy, the milk and milk products major and subsidiary of National Dairy Development Board (NDDB), today said it has taken adequate measures to ensure that there would be no disruption in supply of milk or other products. 

Click here to read more.

March 02, 2020; New Delhi: Dhara, India’s leading edible oil brand has started the “Milled in India” campaign encouraging the consumers to adopt to traditional indigenous filtered oils that suite the Indian taste palate, style of cooking and cuisines.

Click here to read more.

Indore, February 20, 2020: Mother Dairy, the milk and milk products major and subsidiary of National Dairy Development Board (NDDB), today announced the start of its milk sales operations in Indore, the largest and the most populous city of Madhya Pradesh. Having a robust presence in 100 cities across the country, the expansion into Indore is in line with the Company’s vision of strengthening its national footprint.

Click here to read more.

New Delhi; 17th January 2020: Mother Dairy, India’s leading milk and milk products major, hasforayed into the Quick Service Restaurant (QSR) segment with the launch of its first ‘Café Delights’ in the NCR region. Mother Dairy Café Delights has been conceptualised to become a place for the residents of the region to socialise and bond over food. The newly opened eatery will serve holistic food options and delicacies from across the country.

Click here to read more.

January 15, 2020; New Delhi: Dhara, India’s leading edible oil brand, is all set to showcase extraordinary stories of ordinary women amongst us, through its new digital campaign #WomenOfChange. The new campaign comprises of a series of digital videos of women who have, along with their daily chores, managed to find time for themselves and their subdued passions. The overall intent is to bring to limelight such extraordinary stories that are often talked about all around us, but do not get the attention that they deserve.

Click here to read more.

New Delhi, 25 November 2019: Mother Dairy, India’s leading dairy player, today said it will distribute 98,000 glasses of milk amongst less-privileged children to mark the 98th birth anniversary of Dr Verghese Kurien, also known as the father of India’s White Revolution. Dr Kurien’s birth anniversary on November 26 is also celebrated across the country as National Milk Day.

Click here to read more.

New Delhi, October 02, 2019: On the 150th birth anniversary of Mahatma Gandhi, Mother Dairy today undertook a major awareness drive urging its consumers to reduce use of plastic. To drive home the point, the company commissioned a 25-feet effigy of Ravan using waste plastic collected from households of Delhi-NCR.

Click here to read more.

New Delhi, September 26, 2019; Mother Dairy, India’s leading milk selling company has embarked upon a major drive to reduce the usage of plastic in the National Capital Region by collecting plastic waste from its consumers to create an effigy of PLASTIC RAVAN which will be dismantled on October 2, 2019 by not burning but recycling the remains of it.

Click here to read more.

New Delhi, 18 September 2019: Moving ahead on its commitment towards a cleaner environment, Mother Dairy, country’s leading milk and milk products major, today announced its plan-of-action for collection and recycling of post-consumer plastic waste across the country.

Click here to read more.

Nagpur; August 31, 2019: Shri Nitin Gadkari, Hon’ble Minister for Road Transport & Highways of India and Ministry of Micro, Small and Medium Enterprises, Government of India, today launched the Mother Dairy Orange Mawa Barfi for consumers across Nagpur and suburbs. Shri Giriraj Singh, Hon’ble Union Minister, Animal Husbandry, Dairying and Fisheries, Government of India also graced the occasion. The event also witnessed the presence of Shri Dilip Rath, Chairman, National Dairy Development Board and key officials from Mother Dairy. The initiative is in line with the Company’s focus towards development and upliftment of farmers of the region.

Click here to read more.

New Delhi, June 11, 2019: With an aim to make quality food products easily and readily available to a larger set of audience, leading milk supplier Mother Dairy, today partnered with Delhi’s main public transport operator – Delhi transport Corporation (DTC). The Company, has been allotted space to operate 31 kiosks of which 21 kiosks have been set-up at various locations of DTC’s bus depots, terminals, colonies, etc. The remaining 10 kiosks will be opened in a phased manner. 

Click here to read more.

New Delhi, 30 April 2019: The Board of Directors of Mother Dairy Fruit & Vegetable Pvt. Ltd. today appointed Mr. Sangram Chaudhary as the new Managing Director of the organisation. Mr. Chaudhary shall take charge with effect from May 1, 2019 and his induction will bring in immense growth potential for the Company.

Click here to read more.

Kolkata; February 12, 2019: Buoyed by the success of its range of regional-cum-traditional food products – Mishti Doi, Aam Doi and Nolen Gur flavoured ice cream, Mother Dairy Fruit & Vegetable Pvt. Ltd., today announced the launch of ‘Khaanti Ghee’, a traditional East Indian Delicacy, for consumers across the city of Kolkata. The newly launched product will be available in a pack size of 200 ml, with an introductory price of Rs. 140 per pack and will be made available across 10,000+ outlets in the city initially.

Click here to read more.

Motihari, 17 January 2019: Shri Radha Mohan Singh, Hon’ble Minister of Agriculture and Farmers Welfare, Government of India, will inaugurate Mother Dairy’s state-of-the-art milk processing plant at Math Banwari, near Pipra Kothi in Motihari, Bihar on January 19, 2019. Shri Sushil Kumar Modi, Hon’ble Deputy Chief Minister, Government of Bihar will be the Chief Guest on the occasion. The inaugural ceremony will also be graced by Shri Pramod Kumar, Hon’ble Tourism Minister, Government of Bihar, Respected Members of Legislative Assembly, Shri Rajesh Kumar Gupta, Shri Shyam Babu Prasad Yadav, Shri Sachindra Prasad Singh and Shri Raju Tiwari along-with Shri Dilip Rath, Chairman, National Dairy Development Board (NDDB) and Mother Dairy officials.

Click here to read more.

New Delhi; December 20, 2018: Mother Dairy Fruit & Vegetable Pvt. Ltd., today announced the launch of its Organic range of fresh fruits and vegetables and other kitchen ingredients under its horticulture brand Safal. The new range of products – labelled as ‘Safal Organic’ – would be made available in select 100 Safal booths across Delhi NCR, along-with Safal’s existing range of edibles.

Click here to read more.

Varanasi, 1 October 2018: Mother Dairy Fruit & Vegetable Pvt. Ltd. (MDFVPL), a wholly owned subsidiary of National Dairy Development Board (NDDB), today announced its plan of undertaking an extensive dairying and horticulture development project in Varanasi.

Click here to Read more.

Bhubaneswar, 20 September 2018: Strengthening its presence and reach to the consumers of Bhubaneswar, Brand Safal, today opened doors of its 17th F&V outlet in the city. The new store was inaugurated by Shri Dilip Rath, Chairman, National Dairy Development Board (NDDB) in the presence of Mother Dairy officials.

Click here to read more.

New Delhi; September 03, 2018: Post the overwhelming consumer acceptance of Cow Milk, Mother Dairy, today announced the launch of Cow Milk dahi across Delhi NCR and major cities of North India. The newly launched offering will be available in cup format in the SKUs of 100 grams & 400 grams, priced at Rs. 12 & Rs. 45 respectively.

Click here to read more.

Bhubaneswar, 25 May 2018: National Dairy Development Board (NDDB) today announced it will expand its programme to ‘empower farmers’ as part of its plan to inculcate good farming practices through Mother Dairy’s Safal for significantly increasing their income and provide them with access to national markets including Delhi.

Click here to read more

May 24, 2018; New Delhi: Dhara, India’s leading edible oil brand, is all set to disrupt the Indian edible oil sector with a new Brand campaign aimed specifically at increasing the awareness of usage of edible oils. The new positioning with the essence of promoting ‘healthy living’ will be intended to make the consumers aware about their daily edible oil consumption habits. The campaign titled ‘Zara sa badlav banaye life behtar’ is all about driving consumers attraction to use less oil in every day consumption! After all how many brand tell you to consume less responsibly for their own offerings.

Click here to read more

New Delhi, May 11, 2018: Celebrating the spirit of International Mother’s Day, Mother Dairy today released a celebratory video to honor the spirit of unsung mothers. These inspiring women, who may not even be a part of the family, play a major role in nurturing the child be at home or outside. These ‘mother like figures’ are the pillars for every mother as they are the support system that enables the mother to carry out her multiple tasks with confidence and peace. 

Click here to read more

New Delhi; April 05, 2018: Leading dairy brand ‘Mother Dairy’ today announced that it has been conferred with “Quality Mark” for all its poly pack milk variants being sold in Delhi NCR. The certification is awarded based on an assessment of dairy processing units conducted by a consortium of an expert panel from DAHDF, FSSAI, NDDB, Managing Directors of four Federations representing the regions and two dairy experts, under the aegis of National Dairy Development Board (NDDB). 

Click here to read more

Bhubaneswar, February 19, 2018: Strengthening its presence and reach among consumers in Bhubaneswar, Brand Safal, has added 2 new Fresh F&V outlets in the city. The newly built stores were inaugurated by Shri Dilip Rath, Chairman, National Dairy Development Board (NDDB), in the presence of Mother Dairy officials. These outlets are located at Z1 Estate, Patia and BPCL Petrol Pump, Khandigiri.

Click here to read more.

Motihari, 12 February 2018: Shri Radha Mohan Singh, Hon’ble Minister of Agriculture and Farmers Welfare, Government of India, will tomorrow lay the foundation of Mother Dairy’s upcoming milk processing plant in Math Banwari, near Pipra Kothi, Gorakhpur Road, Motihari. The event will also be graced by Shri Pramod Kumar, Hon’ble Tourism Minister, Bihar Government, respected Members of Legislative Assembly, Shri Rajesh Kumar Gupta, Shri Shyam Babu Prasad Yadav, Shri Sachindra Prasad Singh and Shri Raju Tiwari.

Click here to read more.

Sambalpur; January 13, 2018: Safal, the Fruit and Vegetable (F&V) initiative of NDDB’s wholly owned subsidiary Mother Dairy Fruit & Vegetable Limited (MDFVPL) is expanding its footprint in Odisha with launch of its F&V retail outlets in Sambalpur district of western Odisha. Brand Safal is opening 6 retail outlets in the city offering fresh F&V range, Safal value added range, Dhara edible oils and Mother Dairy range of milk products. 

Click here to read more

Bhubaneswar, December 05, 2017: Strengthening its presence and reach to consumers, Brand Safal, today started a novel initiative aimed towards the Senior Citizens of the city. The new initiative will entail a series of engagement such as free home deliveries, healthcare benefits, awareness and activation sessions. With Safal’s combined store count of 9 outlets, the senior citizens of the Temple City can now order through phone or by visiting the outlets opting for free home delivery with ease of shopping experience and no minimum order limit.

Click here to read more

Nagpur, 16 October, 2017: Mother Dairy, a subsidiary of National Dairy Development Board (NDDB), has expanded its network of milk procurement operations in the areas of drought affected Marathwada & Vidarbha, bringing in a major relief to the farmers of these regions. With an arrangement spanning across 7 districts of these regions, Mother Dairy has now crossed the milestone of collecting 1 lakh liter of milk/day from pourers in a short span of one year.

Click here to read more

Bhubaneswar, September 27, 2017: Strengthening its presence and reach to consumers, Brand Safal, today added 2 new Fresh F&V outlets in the city of Bhubaneswar. The newly built stores were inaugurated by Shri Dilip Rath, Chairman, National Dairy Development Board (NDDB), in the presence of Mother Dairy officials. These outlets are located at IOCL Petrol Pump, Kesari Nagar, Unit-V and IOCL Petrol Pump, Lingaraj Filling Station, Puri Road. With these stores Safal now has a total of 5 outlets at key spots of city in just 3 months of operations. 

Click here to read more

Bhubaneswar, 18 August, 2017: Shri Dilip Rath, Chairman, National Dairy Development Board (NDDB), inaugurated the 3rd Safal fresh F&V store located at BPCL outlet, Kalpana Square in Bhubaneswar on 18 August 2017. This initiative of Mother Dairy Fruit & Vegetable Pvt Ltd (NDDB’s wholly owned subsidiary) in collaboration with the Oil Marketing Companies (OMCs) aims to serve the consumers with quality F&V produce at affordable prices and also provide market linkage to the F&V growers of Odisha. The outlet will also offer Mother Dairy branded dairy products, Dhara’s range of edible oils and SAFAL branded products.

Click here to read more

New Delhi, 9th August, 2017: With an aim to delight the jackfruit lovers of the country, Safal, the horticulture arm of Mother Dairy Fruit & Vegetable Pvt. Ltd., today announced the launch of India’s first-of-its kind tender Jackfruit in frozen vegetable format for consumers across Delhi NCR. Brand Safal, credited for launching India’s first Frozen Peas way-back in 1991 is also expanding its convenient, ready to cook range with introduction of Easy Onions (dehydrated onions).

Click here to view PDF

Bhubaneswar, 2 July 2017: Shri Dharmendra Pradhan, Hon’ble Minister of State for Petroleum and Natural Gas, Government of India will inaugurate the first two Safal fresh fruit & vegetable (F&V) outlets at BPCL petrol pump, Rajdhani Service Station Unit II and in front of Governor’s house in Bhubaneswar on 3 July 2017.

Click here to read more

New Delhi; June 09, 2017: Leading milk and milk products player, Mother Dairy, is all set to launch a new television commercial (TVC) for its CHILLZ range of ice creams, targeting the peer group – emerging consumers of India. The new TVC with the tagline “Aapke Liye. Sirf Aapke Liye!” highlights the fact that these delightful ice creams, made of real milk are so delectable that it makes them too good to share.

Click here to read more

Nagpur, 04 June, 2017: Shri Devendra Fadnavis, Hon’ble Chief Minister of Maharashtra inaugurated the refurbished milk processing plant in Civil Lines area of Nagpur on 4 June 2017. Shri Radha Mohan Singh, Hon’ble Minister for Agriculture & Farmers Welfare, Govt of India and Shri Nitin Gadkari, Hon’ble Minister for Road Transport & Highways, Govt of India graced the occasion as Chief Guests. The Hon’ble Ministers of Maharashtra Government - Shri Pandurang Fundkar, Minister for Agriculture & Horticulture; Shri Chandrashekar Bawankule, Minister for Energy, New & Renewable Energy, State Excise; Shri Mahadev Jankar, Minister for Animal Husbandry, Dairy Development & Fisheries and Shri Dilip Rath, Chairman, NDDB were also present.

Click here to read more

New Delhi; April 03, 2017: Milk and milk products major Mother Dairy has renewed its sponsorship deal with Delhi Daredevils for second year in a row, with the new season of the T20 cricket extravaganza starting on April 5, 2017. As a part of this association the Mother Dairy brand will be seen as the principal sponsor of the Delhi Daredevils team jersey with the logo placed on the lead arm. Along-with the jersey visibility, Mother Dairy logo will be evident at key spots on match days. 

Click here to read more

Kolkata, March 23, 2017: Mother Dairy Fruit & Vegetable Pvt. Ltd. (MDFVPL), a wholly owned subsidiary of National Dairy Development Board (NDDB), today launched its milk portfolio in the city with 3 variants under the brand ‘Dailycious’. The variants introduced include Cow Milk, Toned Milk and Double Toned Milk.

Click here to read more

Ranchi, 7^thMarch, 2017: Shri Raghubar Das, Hon’ble Chief Minister of Jharkhand inaugurated Mother Dairy’s first-of-its kind fruit & vegetable processing facility in the Nagdi Block of Ranchi on 7^th March 2017. Click here to view PDF

New Delhi; December 30, 2016: In order to provide added convenience and to promote cashless transactions amongst its consumer, Mother Dairy Fruit & Vegetable Pvt. Ltd., today introduced Aadhar Enabled Payment System in its Milk & Safal Booths. This service will now be available in addition to the existing modes like E-wallets and SmartChange Cards. Click here to read more..

New Delhi; December 05, 2016: With the recent boost to cashless transaction drive across the nation, Mother Dairy & Safal booths in the Delhi NCR region are now fully geared up for cashless transactions for your daily purchase of milk, vegetables and groceries. Click here to read more

New Delhi; 03 November, 2016: Milk and milk products major Mother Dairy established under the ‘Operation Flood’ program and a wholly owned subsidiary of National Dairy Development Board (NDDB), today announced ‘Vitamin D’ fortified popular token milk for consumers across Delhi NCR. Mother Dairy’s fortified milk will be made available through its booths and other vending points of token milk.

Click here to read more

New Delhi, November 02, 2016: Mother Dairy, a wholly owned subsidiary of National Dairy Development Board (NDDB), today paid tributes to Indian War Heroes by contributing towards the Armed Forces Flag Day Fund and handing over a cheque of Rs 10 lakh to Shri Prabhu Dayal Meena, Secretary, Department of Ex-Serviceman Welfare, Ministry of Defence, Government of India. Also present on the occasion was Director General of Resettlemen, Major General Jagat Bir Singh.

Click here to read more

October 05, 2016 | Delhi: What are festivals without food. Right? And who knows festivals, food and celebration better than Indians. With this basic insight was born the idea of the new campaign from Dhara, India’s leading cooking oil brand. The number of hours spent in meticulous planning for each festival celebration in every household in no closed kept secret, right from the home decoration to the outfits for each member of the family. And that brings us to the food. The amount of planning and emotions that are involved with festival cuisine is anybody’s guess. The most elaborate list of choicest ingredients is drawn out and the entire family pitches in with the buying and the preparation process. 

Click here to read more

Mumbai; 05 October, 2016: Milk and milk products major Mother Dairy, established under the ‘Operation Flood’ program and a wholly owned subsidiary of National Dairy Development Board (NDDB), today announced the launch of ‘Premium’ – high cream milk for consumers across the Greater Mumbai region. The newly launched variant will be available in 500 ml and 1 liter pack sizes, priced at Rs. 27 and Rs. 53 respectively.

Click here to read more

Kolkata; 5th September, 2016: Milk & Milk products major Mother Dairy Fruit and Vegetable Pvt. Ltd. (MDFVPL), today launched the Phase II for its dairy whitener brand – Dailycious with a new television commercial (TVC) campaign. The new TVC is specially targeted for consumers across the regions of West Bengal & Assam. The TVC features renowned Bollywood Actor Radhika Apte as the leading lady in her new facet of life and has been conceptualised by Ogilvy.

Click here to read more

Hyderabad, July 21, 2016: Milk and milk products major Mother Dairy, established under the ‘Operation Flood’ program and a wholly owned subsidiary of National Dairy Development Board (NDDB), today announced the launch of Cow Milk variant for consumers across Hyderabad region. The newly launched variant will be available in 500 ml pack size priced at Rs 20.

Click here to read more

New Delhi, June 21, 2016: Milk and milk products major Mother Dairy, established under the ‘Operation Flood’ program and a wholly owned subsidiary of National Dairy Development Board (NDDB), has launched a Cow Milk variant for consumers across Delhi NCR region. The newly introduced variant will be available in 500 ml pack size priced at Rs 20.

Click here to read more

New Delhi, 19 April 2016: Mother Dairy Fruit and Vegetable Pvt. Ltd., a wholly-owned subsidiary of the National Dairy Development Board (NDDB), today said it will begin offering environment-friendly jute carry bags at its Mother Dairy milk booths and Safal outlets across Delhi and NCR to dissuade the usage of plastic bags.

Click here to read more

New Delhi, April 16, 2016: Instilled with the promise of Happy Food Happy People, Mother Dairy, the home-grown milk & milk products major, extended their gesture towards ex-servicemen by honouring them at the prestigious Indian Premier League (IPL). In a first of its kind of initiative, Mother Dairy gave an unforgettable opportunity to one of its ex-servicemen booth operator, Naik Avdesh Kumar (Retired), to be a part of the official Toss at an IPL match held between Delhi Daredevils and Kings XI Punjab at Ferozshah Kotla Stadium yesterday.

Click here to read more

Kolkata, April 13, 2016: Instilled with the promise of Happy Food Happy People, Mother Dairy (Delhi), milk and dairy products major, today launched the Nolen Gur flavoured ice cream, one of the most loved eastern region speciality. This regional delicacy from the Eastern Region has been made available in the packaged branded format for the first time, offering consistent taste and flavour as loved by the consumers. The newly launched variant will be available in both take home (tubs) and single serve (cups) pack sizes.

Click here to read more

New Delhi, April 06, 2016: Instilled with the promise of Happy Food Happy People; Mother Dairy, the milk & milk products major, today announced its association as a Principal Sponsor of the Delhi Daredevils Team in the upcoming season of the prestigious Indian Premier League (IPL). As a part of this association the Mother Dairy brand will be seen as the principal sponsor of the Delhi Daredevils team jersey, along with the visibility at key spots on match days.

Click here to read more

Kolkata, 16th March 2016: Mother Dairy Fruit and Vegetable Pvt. Ltd. (MDFVPL), a wholly owned subsidiary of the National Dairy Development Board, is all set to launch a new television commercial (TVC) for their dairy whitener product – Dailycious, which will be specially targeted for consumers across the regions of West Bengal & Assam. The new TVC will feature renowned Bollywood Actor Radhika Apte as the leading lady of the two-film campaign, created by Ogilvy.

Click here to read more

Ranchi, 11th February 2016: The Hon’ble Chief Minister of Jharkhand Shri. Raghubar Das today laid the foundation stone for the proposed integrated Hi-Tec plant for F&V processing to be constructed in the Nagdi Block of Ranchi by Mother Dairy Fruit and Vegetable Pvt. Ltd. (MDFVPL), a wholly owned subsidiary of the National Dairy Development Board (NDDB). The unveiling of the foundation stone was done in the presence of Mr. T. Nanda Kumar, Chairman, National Dairy Development Board and Chairman, MDFVPL in the presence of other Mother Dairy officials.

Click here to read more

New Delhi, 11th January 2016: As part of its green initiative, Mother Dairy Fruit and Vegetable Pvt. Ltd., a wholly owned subsidiary of the National Dairy Development Board, has entered into a strategic tie-up with IL&FS Environmental Infrastructure & Services Ltd (IEISL) for the sale of its organic compost product ‘Home Garden’. The product is available through 350 Safal outlets across Delhi and NCR. Organic compost is suitable and beneficial for all types of crops, vegetables, fruits, flowers, lawns as well as potted plants.

Click here to read more

New Delhi, 16th July 2015: Mother Dairy, established under the ‘Operation Flood’ program and a wholly owned subsidiary of National Dairy Development Board (NDDB), has been ranked 39th amongst the Top 100 Best Companies in India to work for in a study conducted by Great Place To Work® Institute in association with The Economic Times. The Company has also been listed at 2nd Best in FMCG Industry. The study saw participation from 700 Companies across all categories and areas of operations.

Click here to read more

New Delhi, 24 June 2015: Dhara, the leading cooking oil brand of India, has unveiled its new campaign for its Kachi Ghani Mustard Oil variant. The campaign plays on jhanjh (meaning pungency), and makes the word colloquial. The TVC correlates jhanjh to attitude. A series of 3 different scripts, showcase an upcoming singer, a party worker and a footballer aiming to make it big in their respective field being guided by their Gurus. The gurus’ tell them that while they have the talent but they do not have the X factor (Re: Jhanjh) to make it big.

Click here to read more

New Delhi, June 17, 2015; Mother Dairy Fruit & Vegetable Pvt. Ltd. today reaffirmed its stand in offering pure and safe milk for consumption.

Click here to read more

New Delhi; June 13, 2015: Safal, the flagship brand of Mother Dairy Fruit and Vegetable Pvt. Ltd. today concluded ‘All India Farmers Meet’ in New Delhi. This year’s attraction was to apprise farmers on how to mitigate various weather risks involved in farming and ways to crop safety due to such impacts. The daylong event saw overwhelming participation from around 200 farmers across 12 states.

Click here to read more

Patna, 09th June, 2015: Milk & Dairy products major Mother Dairy Fruit & Vegetable Pvt. Ltd., established under the ‘Operation Flood’ program and a wholly owned subsidiary of National Dairy Development Board (NDDB), today announced the launch of its Dairy Whitener ‘Dailycious’ in the state of Bihar & Jharkhand. With this launch, Mother Dairy Fruit & Vegetable Pvt. Ltd. strengthens its position in the eastern market covering Bihar & Jharkhand, West Bengal and the seven sisters of North East.

Click here to read more

29th May 2015, Mumbai: Mother Dairy Fruit & Vegetable Pvt. Ltd., a leading national dairy player, today announced a reduction in its Toned & Double Toned Milk price by Rs. 2 per liter. Even with this announcement of reducing the consumer prices, the Company continues to ensure that the farmers get remunerative prices for their produce which is at par or above the Minimum Support Price (MSP), set by the Government of Maharashtra.

Click here to read more

Guwahati, 21st May 2015: Dhara, the leading cooking oil brand of India, today unveiled the new packaging for its Kachi Ghani Mustard Oil for all SKU (Stock Keeping Units) formats across the north eastern region. Packed in a new design, Dhara’s Kachi Ghani will now also come fortified with Vitamin A&D which allows the consumers to have all the important vitamins while cooking in Kachi Ghani Mustard Oil.

Click here to read more

Srinagar, 26th May 2015: Safal, the fruit & vegetable arm of Mother Dairy Fruit & Vegetable Pvt. Ltd., today announced the launch of branded Safal Pulses in the valley of Kashmir. These are unpolished, enriched with natural protein and are hygienically sorted & graded to offer quality product. Safal pulses will be available in 14 variants namely Moong Dhuli, Moong Chilka, Arhar Dal, Chana whole (Kala Chana), Chana Dal, Kabuli Chana, Rajma Chitra, Yellow pea dal, Masur Dhuli (Malka red), Masur whole, Urad whole, Rajma Red, Urad Chilka, Moong whole.

Click here to read more

Bangalore, 20th May 2015: Dhara, the leading cooking oil brand of India, today unveiled the new packaging of Dhara Health Refined Sunflower Oil for all SKU (Stock Keeping Units) formats across the state of Karnataka. Dhara’s complete range in the region includes Dhara Health Refined Sunflower Oil along with Dhara Kachi Ghani Mustard Oil, Dhara Groundnut Oil and Dhara Life Refined Rice Bran Oil.

Click here to read more

Lucknow, 19th May 2015: Dhara, the leading cooking oil brand of India, today unveiled the new packaging for its Kachi Ghani Mustard Oil for all SKU (Stock Keeping Units) formats across the UP Region. Packed in a new design, Dhara’s Kachi Ghani will now also come fortified with Vitamin A&D which allows the consumers to have all the important vitamins while cooking in Kachi Ghani Mustard Oil.

Click here to read more

Srinagar, 12th May 2015: Dhara, the leading cooking oil brand has reaffirmed its position as a healthy brand by strengthening its portfolio with the introduction of Dhara Life Refined Rice Bran Oil for the consumers across Kashmir. With this launch, Dhara becomes the first Brand to offer a complete range of healthy oils - fortified with Vitamin A & D and “Low Absorb Technology”. Dhara’s complete range in Kashmir region includes its flagship variant Dhara Refined Vegetable Oil along with Dhara Health Refined Sunflower Oil, Dhara Life Refined Rice Bran Oil and Dhara Mustard Oil.

Click here to read more

Kolkata, 9th April, 2015: Milk & Dairy products major Mother Dairy Fruit & Vegetable Pvt. Ltd., established under the ‘Operation Flood’ program and a wholly owned subsidiary of National Dairy Development Board (NDDB), today announced its entry into the Dairy Whitener segment. Coined as ‘Dailycious’, Mother Dairy Fruit & Vegetable Pvt. Ltd. enters Kolkata today and with plans to soon be available in the entire West Bengal state.

Click here to read more

Allahabad, 25 February, 2015: Milk & Dairy products major Mother Dairy, established under the ‘Operation Flood’ program and a wholly owned subsidiary of National Dairy Development Board (NDDB), today announced the launch of its poly pack milk in the city of Allahabad. The Company will be initially launching 2 variants i.e. Full Cream Milk and Toned Milk, which will be available across the city through a robust retail network of over 500 outlets. These outlets would cover important locations such as Civil Lines, George Town, Johnson Ganj, Kareli, Katra, Tagore Town, Prayag, Rajapur, Rambagh, etc.

Click here to read more