New Delhi: Mother Dairy, the leader in milk and dairy segment, was conferred with the coveted ‘Porter Prize – 2012 for Creating Shared Value’ by the Institute for Competitiveness, India. Having created an admirable brand recall owing to the superior quality of innovative products and ensuring effective supply chain for the farmers, Mother Dairy has been bestowed with this honor. Mr S. Nagarajan, Managing Director, Mother Dairy received the award at the ceremony organized in Gurgaon.
At the event, Mother Dairy competed with 110 shortlisted firms from 14 different industrial sectors that were assessed on various parameters like; capitalizing on Industry Dynamics, Segmenting Strategically, Leveraging Unique Activities and Exploring Tradeoffs. The objective of the Porter Prize is to recognize Indian companies at National as well as at International level in the field of Strategy and Competitiveness.
The Porter Prize has been constituted for Indian Companies by Institute for Competitiveness (India), the Indian knot in the global network of the Institute for Strategy and Competitiveness at Harvard Business School. Mother Dairy in the last year has grown tremendously and has introduced many interesting dairy products in its basket reflecting bright growth plans.
About Mother Dairy Fruits & Vegetable Pvt. Limited
On December 4, 1974, Mother Dairy was commissioned under the flagship ‘Operation Flood’ project of the National Dairy Development Board (NDDB). Today, Mother Dairy Fruits & Vegetable Pvt. Limited is a wholly owned subsidiary of NDDB.
Mother Dairy is a trusted brand, known for consistent supply of milk since 38 years in Delhi and NCR and has become an integral part of the lives of the millions of people living in the city. Mother Dairy has been a market leader in the branded milk segment in Delhi and sells close to 28 lakh litres per day in the city.
Mother Dairy has also evolved into a significant dairy products player with presence in the following categories of Ice creams, Dahi, Lassi, Flavoured milk, butter, cheese and UHT milk. Mother Dairy also markets nationally frozen foods and juices under the brand name ‘Safal’. The Dhara range of edible oil is also manufactured and marketed by Mother Dairy across various markets.
The company has also entered new categories such as Probiotics with the launch of Mother Dairy ‘b-Activ’ Probiotic curd and lassi, ‘b-Activ’ Plus curd and ‘Nutrifit’ probiotic. Mother Dairy’s ‘Nutrifit Campaign’ was recently adjudged as the best campaign in “Nutri Marketing Category” at the prestigious International Dairy Federation (IDF) Marketing Awards 2008 held at World Dairy Summit in Mexico on November 2008.
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