Mother Dairy was commissioned in 1974 as a wholly owned subsidiary of the
National Dairy Development Board (NDDB). It was an initiative under Operation
Flood, the world's biggest dairy development program launched to make India a
milk sufficient nation. Over the years, Mother Dairy has contributed
significantly in achieving this objective through a series of innovations and
programs. Today, Mother Dairy manufactures markets & sells milk and milk
products including cultured products, ice creams, paneer and ghee under the
Mother Dairy brand. The Company also has a diversified portfolio with products
in edible oils, fruits & vegetables, frozen vegetables, pulses, processed food
like fruit juices, jams, etc. to meet the daily requirements of every
The Company over the last many years has created a market leadership position
for itself in branded milk segment in Delhi & NCR through a robust network of
its booth and retail channels. It has also expanded its reach to other regions
in North, South, East and West with its offering of Milk and Milk products
pegging it among the few companies to own such a vast channel of distribution in
Brand Mother Dairy sources a significant part of its requirement of liquid milk
from dairy cooperatives and village level farmer centric organizations. The
Company is committed to uphold institutional structures that empower milk
producers and farmers through processes that are equitable. A significant
portion of its income is ploughed back into the value chain to support and
maintain the system.
Mother Dairy is an ISO 9001:2008 (QMS), ISO 22000:2005 (FSMS) and ISO 14001:2004
(EMS) certified organization. Quality of milk is of paramount importance for the
company and hence it has invested extensively in installing hi tech automated
machines to ensure high product quality/reliability and safety.
Safal, F&V arm of Mother Dairy was the first Company to organize the fruits and
vegetables business in India. Today Safal is the market leader in organized
fruit & vegetable retail business in Delhi NCR and operates the largest number
of F&V Stores in Delhi NCR and has significant presence in Bangalore. Safal was
also the first brand in India to launch frozen vegetable in mid 90s. Over the
years, the brand has gained significant customer support and has become a
household brand with market leadership and presence across the country.
Safal also has a state of the art plant in Bangalore which produces and sells
around 23000 MT of aseptic fruit pulp & concentrate annually and supplies to
noteworthy companies in food processing space like Coca Cola, Pepsi, Unilever,
Nestle etc. Safal also has a prominent presence across 40 countries viz., USA,
Europe, Russia, Middle East, Asia and Africa and exports Fresh Fruits &
Vegetables (Grapes, Banana, Gherkin, Onion, etc.), Fruit Pulp & Concentrate,
Frozen Fruits & Vegetables, etc.
Mother Dairy is also present into edible oils segment under the brand name Dhara
which was launched under the ‘Operation Golden Flow’ program of NDDB as a market
intervention program to address a larger cause of the Indian farmers &
consumers. Trust, Purity and Taste are the hallmarks of Dhara cooking oil.
It has been a constant endeavor at Mother Dairy to stay connected with its
stakeholders. The corporate tag line of the latest brand campaign – Happy Food
Happy People – captures the essence of what the Company stands for. Mother Dairy
is committed to bring happiness to every individual with its range offering
pure, hygienic and adulteration-free high-quality products which has been the
strength, differentiator and heritage of the brand over years.
In our effort to instil and create happiness in all the lives we touch, we live
our notion of creating happiness for our employees through creating a workplace
reality that is fulfilling and enriching for them. We constantly listen to our
employees and evolve our people practices. As a result of this, Mother Dairy has
been recognized as the 2nd Best in the FMCG Industry and has also been ranked at
39th amongst India’s Top 100 Best Companies to Work, in a study by Great Place
To Work® Institute in association with the Economic Times for their annual 2015
survey. The corresponding ranking in 2014 was 62nd amongst the list of Top 100.
In the survey, the brand also witnessed a significant move its Trust Index from
70% to 83% in 2015.