New Delhi, 5 July, 2012: Taking the Low Absorb Technology one step further, Dhara, the leading edible oil brand in India announces the unique technology now being available in its Dhara Health Refined Sunflower Oil. The use of new Dhara Health can ensure upto 21.8 % low oil absorption. This new variant also comes with the goodness of Vitamin A & D.
Speaking on the launch of the new variant Mr. Dinesh Agrawal, COO, Dhara SBU, MDFVPL said “Consumers today have become very health conscious and are constantly evaluating among products to pick the healthiest option while making the purchase decision. We have witnessed that consumers are well informed on the type of cooking oil they consume and the benefits that their oil offers. Consumers expect value added benefits over and above the intrinsic benefits that the product has to offer. One specific aspect that consumers continuously target is how they can consume less oil. Keeping this in mind we are now introducing the Low Absorb Technology in Dhara Health Refined Sunflower Oil. With Dhara Heath, we wish to provide our consumers with a healthy frying/cooking option which allows them to consume their favorite recipes without worrying about the oil that it is soaked in.”
He further added, “The ‘Low Absorb Technology’ is the outcome of the hard work of our R&D & product team who collaborated with FARE LABS Pvt. Ltd. (A leading independent NABL accredited and FSSAI Authorized food testing laboratory) to conduct a comprehensive study before introducing it in Dhara Health. As per the findings of the study, new Dhara Health absorbs 19.8 to 21.8 % less oil (tests conducted by frying besan bhujiya and Lady Finger) as compared to regular sunflower oil. Dhara Health’s fortification with Vitamin A & D is in continuation with the company’s commitment to provide healthier options to consumers. Apart from the food absorbing less oil, the introduction of ‘Low Abosrb Technology’ ensures that the nutritional loss is less compared to normal oils as per the study conducted by FARE LABS Pvt. Ltd. The oil also retains the quality for longer period than compared to regular sunflower oil”.
The ‘Low Absorb’ variant of Dhara Health is available in 1 ltr Poly Pouch, 5 ltr Jerry Can and 15 ltr Jerry Can across all leading retail outlets, multi brand stores, Mother Dairy booths and Safal outlets.